I move between worlds,and make connections across them.
I work across cultures and disciplines, connecting cultural insight, creative practice, and technology.
Hi, I’m Kaiyan.
I’ve lived with Indigenous communities in the Amazon, travelled with nomads on the Tibetan Plateau, and taken part in exorcisms and ceremonies in Kenya.
I’ve worked in New York galleries and a Shanghai consulting firm, built a Chinese-language social media presence reaching millions, and used AI and code to create films and interactive worlds.
My curiosity connects these experiences. I’m often partly an insider, partly an outsider: close enough to understand, far enough to question.
That perspective shapes the stories I tell, the strategies I develop, and the worlds I build.
Available for full-time, part-time and freelance work
- Based in
- London
- Languages
- English / Mandarin Chinese / Spanish
- Background
- Anthropology / Art history
02 / Work — pattern spotter
Work
Strategy that starts with culture.
Four folders, four projects. Open one to read it.
Selected work
Brand strategy and insight, from policy research to cat cafés
03 / Research — qualitative and quantitative
Field
Stories gathered by listening, tested against the numbers.
What I noticed
“Tourism sustains the tradition while simultaneously creating divisions that the tradition was never designed to absorb.”
Why it matters
“How the tradition changes, what drives the change, and who benefits from it all matter.”
What I noticed
“They are a place where people are making very precise decisions about which technologies to let in.”
Why it matters
“Technology does not simply serve the culture that adopts it.”
What I noticed
“The forms are Christian. The underlying grammar is Maya.”
Why it matters
“The forms changed. The meaning persisted.”
What I noticed
“The Luo spiritual world did not disappear when Catholicism arrived. It put on vestments.”
Why it matters
“One community hid the adaptation. The other announced it.”
04 / Marketing — internet native
Marketing
Making things people feel. And share.
Travel content on Douyin and RedNote, with lifestyle and beauty brand partnerships.
- What I do
- Content creation
- Brand partnership
- Social listening
- Platform and content analytics
- Market and competitor data
- Tools
- Platforms
Click the phone to pick it up, then tap my apps.
Quilin is a dictation app for Mac, specialised in multilingual transcription. As marketing lead, I run the weekly marketing plan.
Visit quilin.ai ↗
BuildHer Labs is a London venture studio for female and non-binary founders. I run its social media, from founder stories to content and messaging.
05 / Build — AI tinkerer
Build
Ideas I prototype myself.
Open a folder. Dusk in New Mexico is playable, the job tracking dashboard has a guided tour, and the charity campaign film won first prize.
Dusk in New Mexico
A small pixel life on one street, from golden hour to moonrise. Talk to the neighbours, dance with the mariachis, climb onto the roof.
- Game
- Canvas
- Web Audio
Job tracking dashboard
The workbench I built for my job search and the projects I run beside it: plans, tasks, roles and focus time in one place. Every morning it finds new roles and ranks them by how well they fit me.
- Tool
- AI matching
- Daily refresh
AI video campaign for charity
A one-minute cut of my film for The Cambridge Pledge, which brings Cambridge’s founders, businesses and institutions together to support people facing disadvantage in the city. It won first prize in the film track of the CapCut × EAST2046 Creator Lab at the University of Cambridge.
First prize, film track
- AI film
- CapCut
- Charity
06 / Contact
Let’s talk
Always up for a good conversation.
Click the address to copy it.
